It was in this time-period that (future) unconventional furniture maker, Gary Knox Bennett, used his art education to start a hugely successful Roach Clip Business in San Francisco. "In a relatively short period, beginning in the early 1960s, the roach clip has metamorphosed from a split match to the swirling curves and curvatures of Baroque and Art Nouveau." Willeford noted how the cultural movements of the Beatniks and Hippies pushed the limits of design for roach clips. With one flat interior side, and one bumpy side, the bobby pin was an evolutionary milestone and a far better roach clip than the ordinary office paper clip." Function Meet Fashion "The bobby pin was much better, a natural development as women were drawn inevitably into the weed culture. These crude implements did the job, perfunctorily, but they were not quite satisfactory." "Initially, a bent paper match in the form a "V" was a hasty field expedient, which was quickly followed by the split wooden match. In it, Willeford talks about the evolution of devices used as roach clips. In 1973, sardonic and humorous author Charles Willeford wrote an article titled The Ubiquitous Roach Clip. When you took the butt out from behind the matches, it looked a lot like the flattened bug." From Matchbooks to Bobby Pins
The beatnik goes on to write, "Roaches, the bugs, hide behind stuff like calendars and if you smack the calendar, you flatten some bugs. This cockroach connotation is bolstered by a self-described "Beatnik from the early 60s," on The Straight Dope Message Board who recollected, "Joints that had been smoked down were often allowed to go out, then were put behind the matches in a book of paper matches." Small, brown/black, difficult to handle, and common in the city there are similarities between the two.
In this telling, 'a roach' was so named because of the resemblance a mostly-smoked joint has to a cockroach. The first written use of 'roach' to mean 'partially smoked joint' was in a 1938 New Yorker Magazine article about marijuana smokers in the Jazz clubs of Harlem. In his book, Cannabis: A History, Martin Booth claims that the term 'roach' comes from the Mexican folk song “ La Cucaracha” (The Cockroach), which tells the story of one of Pancho Villa’s foot soldiers, who were colloquially known as “cockroaches” and who smoked marijuana to relax and to prepare for battle.
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